27 January 2013

Cards, chunks

And the future of the book:
Around that time, Holliday’s company came out with a publishing platform called Citia, which breaks up a book into modules, pared down, CliffsNotes-style, “without so many illustrative examples,” she said. Citia has two book-chunk collections on the market now—“What Technology Wants” and “Predictably Irrational”—with a few more in the works. Speaking on the panel, Holliday threw up her hands, wishing to dispel “the myth that a book is a straight line, or a string of pages,” as publishers see it. “Nonfiction is a constellation of ideas that you have to string into a straight line,” she said. Holliday envisions a Pinterest-type board, where readers could post their favorite cards. “They might read pieces of hundreds of thousands of books, and not one whole book,” she said. “Is that so bad?”
Good lord. And, yes.